Sharing on Social Media

Introduction

Increase book fair participation by building excitement on the school newsletter, social media, and your school website. Post all announcements and reminders on your school’s social media pages. Encourage students and parents to share the book fair love on their favorite platforms, too!

Post Ideas

• Four weeks before your in-person book fair, share the link to your early access online fair (literati.com/store) and promote Online Only books
• Announce your in-person book fair's date and times
• Recruit volunteers, invite community members to lend a hand
• Promote a special family event
• Introduce your digital and in-person teacher wishlist program
• Remind parents to purchase digital gift cards for their students
• Encourage gift card donations to your school to help make sure all students can shop the book fair
• Spread the word about Literati Book Clubs
• After the fair, thank your school community for their support

Split your most important announcements into their own social media posts to make sure they don’t get missed. We recommend prioritizing your book fair’s dates and times, special event details, the link to your online fair, and a shout-out to digital gift cards as a great payment method and gift idea.

Remember that your early access online fair opens four weeks before your in-person fair, so your school community doesn’t have to wait to start shopping. All online sales during this month-long period go toward your overall fair sales, so start spreading the word early!

Create a Schedule

Posting regularly (around 2-3 times per week) gives your community ample time to secure payment methods and reminds busy parents to mark your in-person book fair week in their calendars. Stay on track with posts by using your Book Fair Checklist.

We’ve provided social media images and sample captions below, so you have plenty of ready-made materials to post. Have fun with this season’s theme!

Resources

We’ve divided the following images into functional categories. Keep in mind that each category’s image dimensions are intended for specific use cases (e.g., a post intended for social media may appear overly large if used in an email).

How to Download Images: Click the downward arrow icon; it will open the image in a separate window. Right-click the image and select “Save image as…” to save it to your computer. On mobile, press and hold the image until options appear, then save it to your regular photos app.

How to Download Other Files: The Themed PowerPoint will download immediately once you click the arrow. The Sample Social Media Captions has a top menu bar; click the downward arrow icon on the right to save to your computer.